Just like print media, the web has its pros and cons in its use for any given campaign. While some jobs will call for a heavy web presence, others will benefit from the web being a secondary medium. But whatever the balance, the rules about delivering goals remain the same. That’s why Zuma call ourselves web creators, not developers. We treat the web as one of several campaign tools and hire best-in-field developers to maximise its effect, be it standalone or in concert with other media.