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The printed medium is an effective way of putting your message in the hands of potential customers, stakeholders and buyers. It might be overlooked in the digital world, but smart businesses understand its true value. Brochures, leaflets, flyers, annual reports, direct mail, merchandise, business cards and stationery are all tangible means of communicating your products and services. Knowing how to create the right tone of voice – not to mention the right materials and print processes – makes all the difference. Talk to Zuma about getting your offline campaign going.